Honda has just launched the Honda Civic Type R 2017 at the Geneva Motor Show, to an excited press.
The brief requires that a 30-second Motion Graphics piece has to be created to showcase the Type R in showrooms and window displays across Europe.
A key selling point is the two sides of the Type R: the practical family car and the high performance 'Type R' mode. What is it about the car that makes it attractive to families? Conversely, how do you show off the sport and dynamic credentials in a new and eye catching way?
The Honda tone has moved away from the “happy, surreal and surprising” feeling of a few years ago and wants to see itself as a sporty and dynamic brand to attract a younger audience. This should be evident in your motion graphic's piece.