The YCN brief required you to choose quintessential British moments that have lasted through time and are still relevant today, and bring this to life in a contemporary way through a piece of creative that has Greenall’s at its heart.
When you think of quintessential British moments you often think of them being English. I wanted to look at the brief from a different angle and incorporate with my own Glasgow spin.
The video is a 40 second long stop motion that goes through step by step how to make a Gin and Tonic using Greenall’s gin. Each ingredient has been replaced with a Glaswegian phrase to represent the stages of either a night out or a social gathering.
The video would be recyclable for their website and social media platforms.